Now working as a Creative Director, David has over 14 years experience ranging from boutique branding, campaigns, environments and experiences for national and international clients.
Possessing a honed background of strategic thinking and application, with a strong underpinning of design detail and craft, DW has worked with inspiring people and influential organisations such as ActionAid, adidas, Eventim Apollo, Greenpeace, John Lewis, and the National Theatre.
David cut his teeth at some of the top agencies in London, contributing in both small design led studios and larger branding agencies including dn&co, Egelnick and Webb, Magpie, Moving Brands, Thomas.Matthews and Wolff Olins.
Creative Direction | Experiences | Branding
Identity | Digital | Environmental
Interiors | Consultancy
Established in the 1950s, Gloverall, a British fashion heritage label, is known for designing and distributing the archetypical toggle coat.
In this Summer collection, inspiration came from David Hockney’s California splash paintings – with a London backdrop. Archival prints from the V&A also feature here. The approach gives the brand a fresh, modernist edge while paying respect to the label’s long-standing history. Design & direction were executed throughout: set and model styling, and the A5 lookbook.
More than just a barbershop. A lifestyle brand started by husband & wife team – Aaron & Sarah, a pro hairdresser and a hair & make-up stylist for the film industry. With a signature streetwear clothing line, accessories, and a gallery space – The Unruly is re-defining what a classic back n sides experience could be. Collaborations. Collections. A movement.
The Design Business Association (DBA), London, celebrated its 21st anniversary with a series of lectures, each one led by a figure who has been in the design industry for over 21 years. Speakers included Wally Olins, Rodney Fitch, Michael Wolff, Martin Lambie Nairn, Bill Moggridge, Michael Peters and Daniel Weil.
The speakers were invited to define their career to date with one word, which was then graphically represented and printed using letterpress techniques. A spectrum of light green to deep blue carried the series through in order of appearance.
Kit and logo re-design for London Phoenix Cycle Club
A postmodern London refurbishment of office, gym and stores, 200 Aldersgate sits over a main street in the heart of the city’s most beloved districts. Referencing the building’s London Wall location, a circular device features at the centre of the visual language. This bold, graphic language is carried through the space: in its wayfinding, interior design and staff uniforms, as well as the integrated marketing campaign, in its brochure, website, and marketing suite.
David Waters provides custom, well-crafted, and smart visual communication. Often helping clients refine the initial design brief and defining its role, DW’s approach involves working alongside the client to create a tailored, appropriate, lasting branding solutions.
DW is driven by beautiful and functional design, with a modern aesthetic that becomes part of people’s lives. He is particularly interested in meeting and collaborating with new people.
Ex-Londoner now living in Minneapolis. David started out screen-printing graphic prints, posters and artwork for various music clients. Inspiration found by DW is more likely to come from a candy paper picked up in Reykjavik than the latest design blog and will tend to hand draw concepts on layout paper than go straight to the Mac.
To view further samples or to discuss future work, please contact DW at: email@example.com
“David has done a really great job on our brand, there's a nice buzz in the office”
– Winberg Design.
"Your work for us has been flawless!!"
– The Unruly.
Launch and campaign materials for adidas’ recent collab with Pusha T. Taking place in Miami during Art Basel, the world renowned art show and festival.
An immersive in-store experience that demonstrated the raw expression of both the EQT shoe and Pusha T himself.
Calling on the essentialism of the streets and raw aesthetic of Ari Marcopoulos’ photography, capturing Pusha T in his natural state. The takeover story launched in the adidas store in Miami during Art Basel, then came to life in fashion retailers worldwide.
Creative Direction at © Latitude
Branding, packaging and illustrations for ‘Embury Collections’ – a fresh brand looking to focus on outsider masculine lifestyle products. We designed their launch product, a line of scented candles inspired by the woods and whiskey.
Focusing on traditionally masculine themes while referencing bourbon, outdoor pursuits and even tattoo subcultures, DWS created a look and feel which defined Embury's position in the crowded market.
The Eventim Apollo, London, originally opened in 1932 as a cinema. It recently realized a multi-million pound investment, refurbishing its art deco features to their former glory. The world famous venue has seen the likes of David Bowie, AC/DC, and Nick Cave grace its stage.
Inspired by its art deco roots, but also referencing a modern music sensibility, DWS was asked to produce new corporate events material including the identity, brochures, invites and event banners – helping the venue remain an industry leader.