Established in the 1950s, Gloverall, a British fashion heritage label, is known for designing and distributing the archetypical toggle coat.
In this Summer collection, inspiration came from David Hockney’s California splash paintings – with a London backdrop. Archival prints from the V&A also feature here. The approach gives the brand a fresh, modernist edge while paying respect to the label’s long-standing history. Design & direction were executed throughout: set and model styling, and the A5 lookbook.